Whether you�re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out
at the supermarket, today�s digitally-enabled products and services provide both great opportunities to deliver
compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
Designing successful products and services in the digital age requires a multi-disciplinary team with expertise
in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come
up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute
on the thousand small ideas that get your design into the hands of users. It requires expertise in project management,
user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with
detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning
and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements
definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting
finished design in a way that works for engineers and stakeholders alike.