McChesney, Robert W. : University of Wisconsin-Madison
Review
"This highly informative study gives an illuminating account of the formation of the mass media, the forces
that determined their character, and the implications for functioning democracy. The questions addressed and the
insights offered are also of great contemporary relevance, as telecommunications moves to a new stage, and problems
of a very similar nature arise in new forms."
-- Noam Chomsky, Massachusetts Institute of Technology
"His study succeeds in introducing us to the principled opposition to commercial broadcasting that existed
during America's 1930's, and in so doing, makes a worthwhile contribution to the ongoing discourse on how mass
media can be made to best serve a democracy."
-- American Historical Review
"Backed by impeccable scholarship, Robert McChesney's voice deserves to be heard. His book explodes the myth
that the radio-TV environment of today was produced by some 'natural evolution' nurtured by the inherently democratic
free market. This realization is especially relevant as Congress and the FCC make policy for constructing the Information
Superhighway."
-- The Progressive
"Robert McChesney's contribution to our understanding of media history and reform movements is enormous."
-- Against the Current
"A valuable scholarly assessment of a critical period of policy decision-making....Important reading--perhaps
the best telling of this short but centrally-important period."
-- Communications Booknotes
University of Oxford Press Web Site, May, 2000
Summary
This work shows in detail the emergence and consolidation of U.S. commercial broadcasting economically, politically,
and ideologically. This process was met by organized opposition and a general level of public antipathy that has
been almost entirely overlooked by previous scholarship. McChesney highlights the activities and arguments of this
early broadcast reform movement of the 1930s. The reformers argued that commercial broadcasting was inimical to
the communication requirements of a democratic society and that the only solution was to have a dominant role for
nonprofit and noncommercial broadcasting. Although the movement failed, McChesney argues that it provides important
lessons not only for communication historians and policymakers, but for those concerned with media and how they
are used.