This FlexChoice product features two components: a full-color book and a Website that includes two online chapters,
audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version
of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which emphasizes
the importance of analyzing and considering the audience during the public speaking process. With an engaging writing
style and numerous examples, this book serves as a foundation for speechmaking as it guides readers through every
step of the process. The website includes the complete text of two chapters (18 and 19), pedagogy, many illustrations,
sample speeches, online practice tests, flash cards of the key terms, and many other interactive activities. For
public speaking students, or anyone looking for an interactive way to improve their speech communication.
Table of Contents
Preface
1 Introduction to Public Speaking
Why Study Public Speaking?
Public Speaking and Conversation
The Communication Process
The Rich Heritage of Public Speaking
Public Speaking and Diversity
Speech Preparation Activity 1.1: Listen to a Speech
Speech Preparation Activity 1.2: Analyze a Speech
2 Overview of the Speechmaking Process
Improving Your Confidence as a Speaker
Preparing Your First Speech: An Overview of the Speechmaking Process
Speech Preparation Activity 2.1: Become a Confident Speaker
Speech Preparation Activity 2.2: Demographic Analysis Worksheet
Speech Preparation Activity 2.3: Conducting an Attitudinal Audience Analysis
3 Ethics and Free Speech
Speaking Freely
Speaking Ethically
Listening Ethically
Speech Preparation Activity 3.1: Ethics and Public Speaking
4 Listening
Stages in Listening
Barriers to Effective Listening
Becoming a Better Listener
Improving Your Note-Taking Skills
Listening and Critical Thinking
Analyzing and Evaluating Speeches
Speech Preparation Activity 4.1: Rank Your Listening Barriers
5 Analyzing Your Audience
Becoming an Audience-Centered Speaker
What Is Audience Analysis?
Analyzing Your Audience Before You Speak
Adapting to Your Audience As You Speak
Analyzing Your Audience After You Speak
Speech Preparation Activity 5.1: Audience Adaptation Exercise
6 Developing Your Speech
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate and Preview Your Main Ideas
Meanwhile, Back at the Computer...
Speech Preparation Activity 6.1: Using Your Experience to Select a Topic
Speech Preparation Activity 6.2: Brainstorming Topics
Speech Preparation Activity 6.3: Narrowing Your Topic and Determining Your Purpose
7 Gathering Supporting Material
Personal Knowledge and Experience
The Internet
Library Resources
Interviews
Resources From Special-Interest Groups and Organizations
Research Strategies
Speech Preparation Activity 7.1: Using Five Key Research Sources
Speech Preparation Activity 7.2: Research Action Steps
8 Supporting Your Speech
Illustrations
Descriptions and Explanations
Definitions
Analogies
Statistics
Opinions
Selecting the Best Supporting Material
Speech Preparation Activity 8.1: Identifying Supporting Materials
Speech Preparation Activity 8.2: Supporting Materials for Your Speech
Speech Preparation Activity 8.3: Selecting Supporting Material
9 Organizing Your Speech
Organizing Your Main Ideas
Subdividing Your Main Ideas
Integrating Your Supporting Material
Organizing Your Supporting Material
Developing Signposts
Supplementing Signposts With Visual Aids
Speech Preparation Activity 9.1: Using Organizational Patterns
Speech Preparation Activity 9.2: Using Transitions
10 Introducing and Concluding Your Speech
Purposes of Introductions
Effective Introductions
Purposes of Conclusions
Effective Conclusions
Inspirational Appeals or Challenges
Speech Preparation Activity 10.1: Write Your Introduction
Speech Preparation Activity 10.2: Write Your Conclusion
11 Outlining Your Speech
Preparation Outline
Delivery Outline
Speech Preparation Activity 11.1: Writing Your Preparation Outline
Speech Preparation Activity 11.2: Writing Your Delivery Outline
12 Using Words Well: Speaker Language and Style
Oral Versus Written Language Style
Using Words Effectively
Crafting Memorable Word Structures
Tips for Using Language Effectively
Speech Preparation Activity 12.1: Using Similes
13 Delivering Your Speech
Rehearsing Your Speech
Importance of Delivery
Methods of Delivery
Characteristics of Effective Delivery
Audience Diversity and Delivery
Rehearsing Your Speech: Some Final Tips
Delivering Your Speech
Adapting Your Speech Delivery for Television
Speech Preparation Activity 13.1: Impromptu Speaking
14 Visual Aids
Why Use Visual Aids?
Types of Visual Aids
Guidelines for Developing Visual Aids
Guidelines for Using Visual Aids
Speech Preparation Activity 14.1: Make a Visual Aid
15 Speaking to Inform
Goals of Informative Speaking
Types of Informative Speeches
Strategies for Informing Your Listener
Making Your Informative Speech Memorable
Speech Preparation Activity 15.1: Informative Speaking
16 Principles of Persuasive Speaking
What Is Persuasion?
Motivating Listeners
Developing Your Persuasive Speech
Putting Persuasive Principles into Practice
Speech Preparation Activity 16.1: Analyze a Controversial Topic
17 Strategies for Speaking Persuasively
Establishing Credibility
Using Logic and Evidence to Persuade
Using Emotion to Persuade
Strategies for Adapting Ideas to People and People to Ideas
Strategies for Organizing Persuasive Messages
Speech Preparation Activity 17.1: Persuasive Speaking: Problem-Solution Organization
Speech Preparation Activity 17.2: Persuasive Speaking: Refutation Organization
Speech Preparation Activity 17.3: Persuasive Speaking: Cause-and-Effect Organization
Speech Preparation Activity 17.4: Persuasive Speaking: The Motivated Sequence
18 Special-Occasion Speaking
Read this chapter online on the website
Public Speaking in the Workplace
Ceremonial Speaking
After-Dinner Speaking
19 Speaking in Small Groups
Read this chapter online on the website
Solving Problems in Groups
Tips for Participating in Small Groups
Using the Power of Technology in Groups
Leadership in Small Groups
Managing Meetings
Presenting Group Recommendations
Tips for Planning a Group Presentation
Epilogue
Appendix A The Classical Tradition of Rhetoric
Appendix B Suggested Speech Topics
Appendix C Preparing Visual Aids for Presentations
Appendix D Speeches for Analysis and Discussion
Notes
Index
