Crisis Communications: A Casebook Approach
presents case studies of organizational, corporate, and individual
crises, and analyzes the communication responses to these situations.
Demonstrating how professionals prepare for and respond to crises, as
well as how they develop communications plans, this essential text
explores crucial issues concerning communication with the news media,
employees, and consumers in times of crisis.
Author Kathleen
Fearn-Banks examines the steps of choosing the appropriate words to
convey a message, selecting the method and channels for delivering the
message, and identifying and targeting the most appropriate publics or
audiences. She also addresses such important topics as avoiding
potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
Six new cases, including several international crises
Current discussion of communications technology as it relates to crises
A Student Workbook is
also available for use with this volume, providing additional pedagogy
for each chapter, including discussion questions, activities, key terms,
case exercises, and worksheets.
Utilizing both classic and contemporary cases of real-world situations, Crisis Communications
provides students in public relations and business with real-world
perspectives and valuable insights for professional responses to crises.
It is intended for use in crisis communications, crisis management, and
PR case studies courses.