"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards."
--Chris Brogan, president of Human Business Works
"Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. InSocial Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time."
--Jay Baer, coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
"Social Media ROIgets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can't go wrong withSocial Media ROI."
--Geoff Livingston, author ofWelcome to the Fifth EstateandNow Is Gone
"Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and i