Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing
text specifically geared for the hospitality student. It covers the major principles of marketing with a practical,
applications oriented approach, rather than traditional marketing texts found in the business programs that focus
on a lot of theory.
Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing