Electronic Media has called Wayne Freedman "probably the premier local TV news feature reporter in the country" - and he's put those celebrated feature techniques to use in writing everyday news, as well. he's won 41 Emmy Awards, 11 of them for newswriting. And while no book can convey all the lessons he's learned through his years of experience, It Takes More Than Good Looks will give working and aspiring journalists a good sense of how he's found such success - and how they, too, can survive and thrive in the maddening, exhilarating world of television news.

It Takes More Than Good Looks follows the anecdotal style of Freedman's renowned seminars, but delves more deeply into the issues facing broadcast journalists in the field. Scripts and stories from Freedman's own career illustrate such important concepts as story structure, the perils of going live, dealing with time constraints, and much more.