The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this second edition, each of the three parts will be updated to reflect the most current social media trends: Part 1 - Tactics Each chapter in this section discusses the history and how-to steps of a social media tools (i.e. blog, microblog, podcast, etc.), explaining what is necessary to successfully implement these technologies. Information on new software applications, features, and benefits is added to each chapter. Part 2 - Tools This section lists more than 120 companies and technologies that are an integral part of the social media industry. Each company's data, products, services, web links, etc. is updated. Companies that no longer provide social media services are eliminated and new company profiles added. Part 3 - Strategies With a new perspective on what businesses need to know in order to implement social media, these chapters more specifically detail strategies and tools. Social media isn't a completely new form of media, it's only different, so businesses first need to integrate their new and old media strategies, then determine what the addition of social media should accomplish. This section also specifically addresses the increasing need to measure the ROI of social media investments as well as the use and benefit of implementing social media strategies internally.Throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.