Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when
Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really
do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere
from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings
that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the
impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific
insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only
to designers and manufacturers but also to managers, psychologists, and general readers who love to think about
their stuff.