"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals�namely, to transform
readers into top creatives by introducing them to a variety of techniques and ideas." �Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases
over two hundred examples of international advertising from a wide range of media, including magazines, billboards,
television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning
work from some of the most influential names in the industry. This edition includes a completely revised and updated
introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations,
280 in color.