In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease
and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the
effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at
times shocking-Pink Ribbons, Inc. challenges the commercialization of the breast cancer movement.
Samantha King is associate professor of physical and health education and women'sstudies at Queen's University,
in Kingston, Ontario