Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements
of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model
as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional
profiles highlight key issues and career paths, while application chapters relate material to each segment of the
hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new
field. Revenue management professionals in the hospitality industry.
Table of Contents
1. An Introduction
2. A History
3. Customers� Knowledge and Consumer Behavior
4. Market Segmentation and Selection
5. Internal Assessment and Competitive Analysis
6. Economic Principles and Demand Forecasting
7. Reservations and Channels of Distribution
8. Dynamic Value Based Pricing
9. Channel and Inventory Management
10. The Revenue Management Team
11. Strategic Management and Following the RevMAP
12. Tools, Tactics, and Resources
13. Applications in Lodging and Food & Beverage
14. Applications in Sports, Entertainment, and Event Management
15. Applications in Cruise, Spa, and Luxury RV Resorts
16. Applications in Golf, Gaming, and Theme Parks
17. Legal and Ethical Issues and Potential Bumps in the Road
18. Crystal Ball
GLOSSARY
