What is globalization? How have the world economies changed in recent years? What impact do these changes have
on business and management practice? Through creative use of examples, case studies and exercises from organizations
worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society
and organizations and elucidates the ways in which different globalization trends and factors interrelate.
Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new
markets, and cultural and political changes, the book enables students to understand the wider implications of
globalization and apply this to their study and comprehension of contemporary business and management.
Each chapter:
opens with a short and current case which introduces the key concepts covered in that chapter
provides an overview of chapter objectives to allow the student to navigate easily
illustrates the chapter concepts with useful boxed examples
concludes with a review of the key chapter concepts learnt
provides a series of review and discussion questions
offers 'Global Enterprise Project' assignments for applying course concepts to the same company
gives up-to-date references from many sources to direct student's further reading.