Petty, Richard E. : The Ohio State University Main Campus
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
Cacioppo, John T. : The Ohio State University Main Campus
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
Summary
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude
and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate
chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate
for both upper level undergraduates and graduates in the social sciences.
Table of Contents
Introduction to Attitudes and Persuasion
Conditioning and Modeling Approaches
The Message-learning Approach
Judgmental Approaches
Motivational Approaches
Attributional Approaches
Combinatory Approaches
Self-persuasion Approaches
Epilog: A General Framework for Understanding Attitude Change Processes
