You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius
of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth,
generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have
made Starbucks one of the world's �most admired� companies, according to Fortune magazine. With unique access to
Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people
who work there-the �partners�-and the special experience they create for each customer. Michelli reveals how you
can follow the Starbucks way to
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating
book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable
user-friendly ideas.