In a time when society is holding individuals and organizations to high standards
of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships
with strategic constituencies.This book provides an introduction to the dynamic, growing, and honorable profession
of public relations as it relates to a broader social context. Grounded in public relations theory and traditions,Public
Relations: A Values-Driven Approachappeals to readers through lively anecdotes, an informal writing style,
and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and
affect an organization's core values.