William M. Pride
William Pride (Ph.D., Louisiana State University) is Professor of Marketing, Mays Business School, at Texas
A&M University. In addition to this text, he is also co-author of a market-leading Principles of Marketing
text. Dr. Pride's research interests are in advertising, promotion, and distribution channels. His research articles
have appeared in major journals in the field of marketing, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING
RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member
of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing
Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the
Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Robert J. Hughes
Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction.
He has taught Introduction to Business for more than 35 years both on campus and online for Richland College--one
of seven campuses that are part of the Dallas County Community College District. In addition to Business and Foundations
of Business, published by Cengage Learning, he has authored college textbooks in personal finance and business
mathematics; served as a content consultant for two popular national television series, It's Strictly Business
and Dollars & Sense: Personal Finance for the 21st Century; and is the lead author for a business math project
utilizing computer-assisted instruction funded by the ALEKS Corporation. He is also active in many academic and
professional organizations and has served as a consultant and investment advisor to individuals, businesses, and
charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland
College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting:
"There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction
to Business, which provides the foundation for not only academic courses, but also life in the real world."
Jack R. Kapoor
Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and
Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management,
Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School
of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor
was awarded the Business and Services Division's Outstanding Professor Award for 1999�2000. He served as an Assistant
National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing
Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including Foundations
of Business, 2nd edition (Cengage Learning), has served as a content consultant for the popular national television
series The Business File: An Introduction to Business, and developed two full-length audio courses in business
and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News
& World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications.
Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist
countries.
Summary
Foundations of Business, 3E gives students the comprehensive preparation they'll need to SUCCEED in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids is also available within the text and on the student companion website to help you achieve SUCCESS in the course and today's competitive business world.
Table of Contents
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Building Customer Relationships through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Understanding Information and e-Business.
15. Using Accounting Information.
16. Mastering Financial Management.
Glossary.
Appendix A. Understanding Personal Finances and Investments.
Appendix B. Careers in Business.
Appendix C. Enhancing Union-Management Relations (on companion Web site).
Appendix D. Risk Management and Insurance (on companion Web site).
Appendix E. Business Law, Regulation, and Taxation (on companion Web site).