Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing
and sales and has a logical sequence of preparation steps for successful selling. These proven techniques can serve
as an effective tool for beginners in the field and as a reminder for the sales veterans looking to review approaches
that work. The authors explain the marketing of real estate, the uniqueness of the sales process, and some of the
advantages and disadvantages to being a real estate salesperson. Rosenauer and Mayfield offer information on understanding
consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping,
prospecting, qualifying, and presenting and negotiation offers. In-depth coverage of current technology trends
with real world applications throughout will equip real estate professionals for today's competitive marketplace.