KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.

Brief Contents
PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES

1 Introducing Strategic Management

2 2 Leading Strategically Through Effective Vision and Mission 26

PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY

3 Examining the Internal Environment: Resources, Capabilities, and Activities 60

4 Exploring the External Environment: Macro and Industry Dynamics 86

PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES

5 Creating Business Strategies 122

6 Crafting Business Strategy for Dynamic Contexts 150

7 Developing Corporate Strategy 184 8 Looking at International Strategies 212

PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS

9 Understanding Alliances and Cooperative Strategies 246

10 Studying Mergers and Acquisitions 274

PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE IN DYNAMIC CONTEXTS

11 Employing Strategy Implementation Levers 302

12 Considering New Ventures and Corporate Renewal 336

13 Corporate Governance in the Twenty-First Century 366

PART SIX CASE STUDIES: PULLING IT ALL TOGETHER

1 Kmart-Fall of a Retailing Giant 402

2 Charlotte Beers at Ogilvy & Mather Worldwide (A) 412

3 Trilogy Farm (A) 426

4 The Formula One Constructors 433

5 Prince Edward Island Preserve Co. 443

6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance 454

7 The Chinese Fireworks Industry 476