Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption
activities contribute to shape people�s social experiences.
Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value
differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing,
and multigenerational marketing.
For marketing professionals to understand the latest trends in consumer behavior.